It bought licensing and naming rights in May 2020. Seminole-owned Hard Rock International had no previous involvement with the former Hard Rock Hotel & Casino that operated from 1995 to 2020. West of the Strip, an affiliate of the California-based San Manuel Band of Mission Indians owns and operates The Palms. The more than 3,000-room hotel on 80 acres (32 hectares) becomes the first on the Las Vegas Strip to be run by a Native American tribe.Įast of the Strip, the Connecticut-based Mohegan Tribe operates a casino that opened in 2021 at Virgin Hotels Las Vegas after that property - named Hard Rock Hotel & Casino - was purchased in 2018, renovated and rebranded by Virgin. “We’re thrilled to welcome Hard Rock to the neighborhood and wish them all the very best,” Bill Hornbuckle, CEO and president of casino giant MGM Resorts International said in a statement. The deal became official following Nevada Gaming Commission approval at a special meeting Friday. Hard Rock and MGM Resorts announced plans for the operational takeover a year ago. The statement specified there were no immediate plans to close The Mirage or lay off employees. “We are excited to create an integrated resort on the Strip that will make this legendary entertainment community proud,” Allen said.